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Interactive Intelligence
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Studio Odeonsplatz by Mercedes-Benz is an innovative prototype
format where art, content, creativity and digitization seamlessly blend
into one big brand experience platform. Spread across 400 m², Studio
Odeonsplatz is a connected “walkable Instagram space” and our
answer to the future of commercial brand spaces. We bring this media
space to life with ever-changing campaigns, unique thematic stories
and cutting-edge installations – in collaboration with leading designers,
artists, technologists and makers. It’s topped off with a coworking and
community area, as well as premium hospitality provided at the deli
bar in collaboration with Michelin-starred Mural Restaurant.
format where art, content, creativity and digitization seamlessly blend
into one big brand experience platform. Spread across 400 m², Studio
Odeonsplatz is a connected “walkable Instagram space” and our
answer to the future of commercial brand spaces. We bring this media
space to life with ever-changing campaigns, unique thematic stories
and cutting-edge installations – in collaboration with leading designers,
artists, technologists and makers. It’s topped off with a coworking and
community area, as well as premium hospitality provided at the deli
bar in collaboration with Michelin-starred Mural Restaurant.
